/02 — Custom build · 2026

Pétale

A maker of handmade celebration cakes in New York, with a craft far more refined than her web presence. We built an image-led site that lets the work — and the restraint behind it — set the pace.

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Pétale2026Custom build · HTML · CSS · JS /01 The Pétale homepage — a soft storefront photograph beneath an elegant wordmark

One studio. A handful of commissions a month. A site built to feel like the cakes — unhurried, exact, and sure of itself.

/01 — Approach

What we shaped

  1. 01A gallery that leadsPhotography first, words second — the cakes do the selling.
  2. 02Commissions, kept honestA limited number, stated plainly, so the calendar never overfills.
  3. 03A reel of the in-betweenThe everyday process behind the finished tier.
  4. 04An inquiry that feels personalA short form that opens with the celebration, not the spec.

/02 — The work

The build, in pieces

The commissions section — a cake paired with its name and details
Commissions — each cake given the same attention as the last
A horizontal gallery of recent cakes — ‘Scroll sideways through the year’
A horizontal reel of recent pieces
The inquiry section — ‘Tell us about the celebration’ on a soft butter panel
An inquiry that opens with the occasion
‘We post the in-between bits’ — a strip of six small process photographs
‘The in-between bits’ — a softer, social strip

/03 — The result

The work finally sets the pace

The site loads fast and gives the photography room to breathe. The inquiries that arrive now already understand the studio they’re writing to — fewer, better, and easier to say yes to.

Mobile view of the Pétale home page
Mobile — home
Mobile view of the commissions section
Mobile — commissions

/04 — Stack

Stack & integrations

Everything on this project, end to end:

HTML CSS Vanilla JS Responsive imagery Inquiry form Static hosting
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