SiteShifted — Custom-coded websites for small businesses

/01 — The problem

Most small-business websites are working against the business.

An outdated or slow website costs a small business real inquiries every week. These are the problems a professional website redesign fixes first.

/A

Outdated

It looks years older than the business it represents — and visitors assume the work is too.
/B

Cluttered

Ten things compete for attention, so the one thing that matters — contacting you — gets lost.
/C

Template-looking

Built from the same theme as a thousand other sites, and customers can tell.
/D

Broken on mobile

Most of your visitors arrive on a phone — and meet pinch-zooming, overlapping text, and buttons too small to tap.
/E

No clear path to contact

The phone number is buried, the form is three clicks deep, and the visitor who was ready to call moves on to a competitor.

/02 — Selected work

Real sites, shipped.

Custom website design and development for clinics and med spas, dental and law practices, salons and studios, restaurants, contractors, consultants, real estate, and boutique retail — custom-coded, fast to load, and built to turn visitors into inquiries.

See all work

Oak & Furniture2026HTML · CSS · JS · PHP /01

Full-length screenshot of the Oak & Furniture workshop website redesign

Full redesign for a furniture workshop — new structure, portfolio gallery, and a quote form that loads in under a second. Pétale2026HTML · CSS · JS · PHP /02

Full-length screenshot of the Pétale cake-studio website

Custom build for a New York cake studio — an image-led page that puts the photography first and lets the work set the pace.

/03 — Services

What we build.

Website redesigns, custom-coded builds, AI chatbots and receptionists, business automation, and ongoing maintenance — everything a small business needs to win work online.

/04 — Where we stand

Designed by a person.
Not picked from a marketplace.

The template way

One theme, forty thousand identical sites
Plugins stacked until something breaks
Stock photos of people you’ve never met
“Customization” that means a new hex code

The Shifted way

Type, color, and spacing chosen on purpose
A layout drawn around your customers
Hand-built pages with nothing to break
Every pixel accountable to a decision

No templates No plugin towers No AI gimmicks No fake proof Everything else, we build.

/05 — Process

Five steps, no mystery.

Our web design process takes a small-business site from first call to launch inside a few weeks — with a fixed quote up front and one point of contact throughout.

See how a Shift works

/01 Discovery & brief A call about your business, your customers, and what the site must do.

Before a single line of code, we map who you serve, the work you want more of, and the questions customers ask before they buy. You leave the call with a one-page brief and a fixed quote — the scope agreed in writing, so the price never moves halfway through the project.
2 /02 Structure & copy Page structure and words written for search engines and real readers.
Every page earns its place in the sitemap, then gets copy written for the way people actually search — clear headings, the terms your customers type, and one obvious next step on each screen.
- Keyword-mapped titles and meta descriptions, page by page
- A logical heading hierarchy search engines can read
- One primary call to action per page, never five competing ones
/03 Design A custom design for your brand — no themes, no templates.

A custom layout drawn for your brand and your customers — type, color, and spacing chosen on purpose, never pulled from a marketplace theme. You sign off the direction before we build, while changes are still a conversation rather than a cost.
4 /04 Build Custom code that loads fast and works on every phone.
HTML, CSS, and JavaScript, written line by line — no page builder, no plugin stack to slow the site down or break it later. We hold every page to a speed budget and test on real phones as well as desktop browsers.
- Core Web Vitals in the green — under two seconds on 4G
- Semantic, accessible markup that search engines reward
- Verified across modern browsers and screen sizes
/05 Launch & handover Domain, hosting, and analytics set up — and the keys handed to you.

We move DNS, configure hosting, SSL, and analytics, and put redirects in place so the search rankings you've earned carry across to the new site. Then we hand over the keys with a recorded walkthrough — and thirty days of post-launch fixes included.

/06 — Practical AI

AI, only where it earns its keep.

We don't sell AI makeovers. If a tool saves you real hours — answering the same questions, catching calls you miss on site — we add it and wire it to your inbox. If it doesn't, we'll say so.

Live on your site — an assistant that works 24/7

/A — On your site

Website chatbot

Trained on your services, prices, and hours. Answers instantly, hands off to email when it shouldn't guess.

Answers every visitor in seconds, day or night — no missed inquiry while you sleep
Captures the email and forwards a lead whenever it can't answer with certainty
Takes the repeat questions off your phone so you stay on the work
Turns more visitors into inquiries — without adding headcount

Runs on Claude and OpenAI models, trained on your business alone.